Our offering to Pharmacies
The Alphega Pharmacy offering to independent pharmacies aims to promote the role of the profession in the healthcare chain and to provide a range of services to enable the development of key competences. It has four main elements:
Stronger brand profile
Alphega Pharmacy is a growing European model of trust and reliability in healthcare. The brand is a key element and its distinctive look and feel are instrumental in driving its recognition among patients and consumers. The brand helps members maintain competitive advantage by providing a strong visual identity which is attractive to customers and supports co-ordinated thematic and prevention campaigns across the network. Branding services to members incorporate full store design, display and decoration - all tailored to the individual pharmacy and co-ordinated in line with the overall look and feel of the Alphega Pharmacy brand.
Professional training & patient care
Alphega Pharmacy is committed to the development of an enhanced advisory and ethical role for pharmacies. It supports this by providing access to training courses and comprehensive services designed to help pharmacists better perform their healthcare role in the community. Alphega Pharmacy is also developing a European e-learning network focused on pro-actively anticipating pharmacy needs and developing a range of practical educational modules on key issues such as smoking cessation, weight management and diabetes.
Retail support services and supply advantages
Alphega Pharmacy provides a high level of support for members' retail operations, including listings of all available products purchased at discount by the network. Members also benefit from sell-out dynamisation schemes implemented across the network to promote sales of certain products and increase turnover. Pharmacy members are offered an initial audit of the business featuring advice on marketing, HR and category management as well as the option of a tailored planogram to assist in maximising Point of Sale (POS) impact.
Pharmacy management & IT support
Alphega Pharmacy's commitment to members includes the provision of a range of pharmacist coaching services, covering advice on supplier negotiations, merchandising and staff management. Working as part of the Alphega Pharmacy network also brings strong advantages in terms of the capture of relevant market data. This enables follow up & performance monitoring which is a key factor in further developing and maintaining competitive advantage.
